Policy Expert and Corporate Strategist Advocate for the Green Economy
Juan Verde is an internationally renowned strategist for both the public and private sectors, with a particular focus on sustainable economic development. His specialty is designing innovative strategies to attract investment, accelerate economic development, and support strategic alliances.
In the public sector, Mr. Verde served as Deputy Assistant Secretary for Europe and Eurasia at the United States Department of Commerce under President Barack Obama. In this capacity, Mr. Verde led the Department’s efforts to solve trade policy and market-access issues faced by U.S. firms seeking to grow their business operations in Europe and Eurasia.
Additionally, he was responsible for developing and recommending policies and programs to support U.S. economic and commercial relations with 52 countries in the region. Mr. Verde previously served in the Department of Commerce during the Clinton Administration as an international trade analyst, coordinator, and consultant, working first in the Office of Latin America and later in the Minority Business Development Agency.
In the private sector, Mr. Verde has served as a consultant for a variety of prestigious companies, such as Google, Cisco, SAS, American Express, and Banco Santander Investments US. He has also collaborated with institutions such as the Inter-American Development Bank, Harvard University Kennedy School, and the World Bank. He founded and led the Canary Islands and Gibraltar chapters of the American Chamber of Commerce and is a current member of the Board of Directors of the American Sustainable Business Council, the leading business organization in the U.S. serving the public policy interests of sustainable responsible companies, their customers and other stakeholders.